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Reach Out

Prepare responsible proactive messaging around an approved audience, a clear purpose, the correct channel, appropriate timing and a working opt-out process.

Quick answer

Permission and responsibility come before sending

Use ConvoRev’s outbound capabilities only for approved audiences, purposes and channels. Consent, channel rules, message timing and opt-out handling remain part of your operating responsibility.

1 Audience2 Purpose3 Timing4 Respect
Start here

Set the timing boundary first

Before scheduling any proactive message, define when messaging should pause and how the operating team will respect local expectations, channel requirements and customer preferences.

Required foundation

Quiet Hours and Responsible Messaging

Understand how quiet hours, timing, consent, channel rules and opt-out handling fit into a responsible messaging process.

Read the guide
Do not treat a successful send as proof of permission. Technical delivery does not confirm consent, lawful purpose, appropriate timing or compliance with the affected channel’s rules.
Operating framework

Confirm five responsibilities before outreach

A responsible message begins with a documented reason to contact the person—not with a list, feature or available sending capacity.

Ready?Approved outreach

All five checks should be clear before normal use.

01Audience

Who may receive this message?

02Purpose

Why is the message being sent?

03Channel

Which rules and expectations apply?

04Timing

When is contact appropriate?

05Choice

How can the person stop future messages?

01

Approved audience

Document how the contact entered the audience, what permission or lawful basis applies and whether that basis covers the intended purpose and channel.

02

Clear purpose

Define the useful reason for the message and ensure the content matches what the recipient would reasonably expect.

03

Permitted channel

Confirm the channel is connected, appropriate for the audience and used according to its current policies.

04

Appropriate timing

Set quiet hours and consider the recipient’s location, operating context, urgency and frequency of contact.

05

Honoured choice

Provide and test the approved opt-out path, then ensure future selections exclude contacts who should not receive the message.

Choose the right workflow

Separate proactive outreach from inbound work

This topic covers responsible preparation for proactive messaging. When a customer has already contacted the business, or a person should lead the conversation, use the inbox and assignment workflows instead.

Proactive

Your team initiates

Begin with audience approval, purpose, channel rules, timing and opt-out handling.

Review responsible messaging
Inbound

The customer initiates

Review the existing conversation and decide whether the AI Agent or a person should own the next response.

Use the Conversation Inbox
Human-led

A person should take over

Assign clear ownership so the conversation reaches the right person with its context intact.

Assign Conversations
Audience preparation

Organize contact context before selecting an audience

Tags and contact fields can help operators understand why a contact belongs in a specific workflow. They do not create consent on their own and should never be used to infer permission that has not been established.

Segmentation is not authorization. A contact matching a tag, field or business criterion still requires an approved reason, permitted channel and appropriate messaging process.
Release gate

Use a preflight review

Before any normal sending workflow begins, record who approved the audience, content, timing and opt-out process. Test with controlled internal contacts where appropriate before expanding the scope.

Audience
  • Source and permission are documented
  • Suppression and opt-out status are applied
  • Audience purpose matches the message
Message
  • Sender and purpose are clear
  • Claims, offers and links are current
  • No unsupported urgency or guarantee
Delivery
  • Channel rules have been reviewed
  • Quiet hours and timezone are correct
  • Frequency and volume are appropriate
Response
  • Replies reach the intended workflow
  • Opt-out handling has been tested
  • A human owner and escalation path exist

Outreach approval gate

Proceed only when the audience, purpose, channel, timing, reply path and opt-out process have a named owner and an accepted test result.

Guide directory

Reach Out guides

Use these guides to establish timing boundaries and maintain understandable contact context before a proactive workflow is approved.

Content boundary

Why campaign instructions are not listed here yet

Campaign-specific operational guidance will be added only after the corresponding capabilities and compliance requirements complete their release gates. This keeps the public guidance aligned with tested behavior and current operating requirements.

01Capability verified

The intended workflow behaves consistently in controlled testing.

02Requirements reviewed

Current channel, consent, timing and opt-out responsibilities are documented.

03Guide approved

Customer-safe instructions are published with boundaries and ownership.

Common questions

Before you reach out

Does importing a contact mean I may message them?

No. A stored contact, tag or field does not establish permission by itself. Confirm the approved reason, channel and purpose before including the contact in an outreach workflow.

Where should I begin before scheduling a message?

Begin with Quiet Hours and Responsible Messaging. Confirm the audience, channel requirements, timing, content, reply path and opt-out handling before normal use.

What if the customer has already messaged us?

Use the Conversation Inbox to review the active conversation and its context. Assign the conversation when a specific person should own the next response.

Can tags be used to create an audience?

Tags can support organization and review, but they do not create authorization. Verify why each selected contact belongs in the intended workflow and apply current suppression or opt-out status.

Why is there no campaign setup guide here?

Campaign-specific guidance is held until the corresponding capability and compliance requirements complete their release gates. This avoids publishing instructions that are incomplete, unverified or out of date.

Need workflow guidance?

Describe the audience and intended purpose

Include the account, intended audience, contact source, purpose, channel, timing, reply owner and opt-out process. Do not send credentials or unnecessary private customer information.

Email ConvoRev support